New Delhi: The government of India on Monday proposed several tweaks to the country’s e-commerce rules to curb widespread cheating and unfair trade practices in the ecosystem. Among the changes proposed are a ban on certain kinds of flash sales and punitive action against the platform if sellers don’t deliver, according to a statement issued by the Centre issued today.
The proposed amendments to the rules aim to bring transparency and strengthen the regulatory regime, the statement said.
“Views/comments/suggestions are sought on the amendments to Consumer Protection (E-commerce) Rules, 2020, within 15 days (by July 6, 2021),” it said.
The rules were notified with effect from July 23 last year for the purposes of preventing unfair trade practices in e-commerce.
“However, since the notification, the Government has received several representations from aggrieved consumers, traders, and associations, complaining against widespread cheating and unfair trade practices being observed in the e-commerce ecosystem,” the statement said.